Business advice case study: Mando Mo Strings

Business Advice: Who I've Worked With

Mando Mo Strings

Holyoke, Massachusetts. 2016 to 2020.

Mando Mo Strings was a small mandolin company in Holyoke, Massachusetts. I worked with them from 2016 until 2020.

What they needed

They asked me for the whole package:

A website
A Google Business page
Social media profiles
YouTube videos
A sales and marketing plan

What I did

I built all of it. The website, the Google listing and the social profiles went up, and I made the YouTube videos myself, playing and reviewing their mandolins so people could hear what they sounded like. Then I put together a sales and marketing plan to tie it all together.

How it ended

Then the owner got sick, and we had to shut it down. That's the part of small business nobody plans for. The work was done. The company just didn't get the chance to grow into it.

Need a hand with your business or ensemble? Send me a note or reach me through linktr.ee/verve413.

Verve, Granby, Massachusetts. A Pioneer Valley company.

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