Business advice case study: The Berkshire Batteria

Business Advice: Who I've Worked With

The Berkshire Batteria

Samba drumming from the Berkshires.

The Berkshire Batteria is a samba troupe from the Berkshires, playing Brazilian rhythms on traditional Brazilian percussion. They've been at it since 1994.

How we met

I met them on the airplane, on the trip to Cairo in 1999.

What they needed

A website
Social media profiles
A way to share their videos, before YouTube was around
Help marketing the ensemble to get more gigs

What I did

I set them up with a website and social media profiles, and found them a way to get their performance videos in front of people back when that took real work. Then I helped them market the group to the people who book that kind of act.

A samba band is something you have to see and hear. The job was getting it in front of the right people, and that hasn't changed much since 1999.

Need a hand with your business or ensemble? Send me a note or reach me through linktr.ee/verve413.

Verve, Granby, Massachusetts. A Pioneer Valley company.

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